Hi! In this article, we will talk about an important feature we recently rolled out – Firebase & Google Analytics integration.
Introducing Firebase & Google Analytics integration
Google finally added API to send subscription events server-side. And we made an integration available for all users. Important note: your Firebase project should be linked with the Google Analytics project.
To create integration, you will need Firebase App ID and Client API Secret. To find more about these values, check out our documentation.
Link Firebase with Google Analytics
By default, when you create a new Firebase project, the system asks you to create a Google Analytics project for your app. But if you don’t have it yet, you can link manually in Firebase settings.
Analyse conversions and renewals in Google Analytics
Subscription events as well as non-renewing purchase events will show up in analytics as Purchase events and will include revenue. Apphud will also send refund events as Refund event name. In addition to events, Apphud will also send system User Properties: total spent, paying, payments count.
Use Purchase events in Firebase
Purchase events can be used in Firebase to view conversions analysis or as a primary or secondary metric in A/B tests.
You can also target your custom audience using custom User Properties that Apphud sends, like Total Spent.
One More Thing
Just a reminder, you can analyze Firebase A/B test results in Apphud by sending remote config values from Firebase to Apphud. More details in this article.
Furthermore, you can analyze A/B test results in Cohorts – powerful analytics to view your subscription’s retention with filters and segments.
We will tell more about cohorts in our next article. Thank you for your attention!