This time we added a feature that will help you to reduce churn rate and win back lapsed customers. We’ve made Rules. When necessary Apphud sends Push notification to user to maximize app revenue and help you to gain insights.
There are two cases when Apphud helps to win back lapsed customer.
A user canceled trial or a subscription
If a customer cancels subscription or trial renewal, Apphud will instantly send him a Push notification. You can put any text there, for example, something like this: “Hey, why did you cancel a subscription? Could you answer a question please?”. Our goal is to understand why the user canceled a subscription. This will help you to make a right decision regarding your app.
When a lapsed customer opens the app, he will see a survey with several options. You set these options up by yourself: “The subscription is too expensive”, “Free plan is enough for me”, “I found a better alternative to your app”.
Depending on an answer, Apphud will ask a user to specify his choice by providing a feedback. For example, you may ask him what alternative did he find or how can you improve the app:
If a user chooses “The subscription is too expensive” option, Apphud will show a screen where he could purchase promotional offer with a discount or additional trial. No additional coding or sending to Apple review required. Choose any screen from our gallery and set them up in 5 minutes.
You may view feedback and purchase screens efficiency later at the rule’s “Analyze” tab.
Subscription can’t be renewed due to billing issue
If Apple is unable to renew a user’s subscription, Apphud will instantly send him a Push notification asking to update payment details. You can specify exact Push notification text. Once he opens the app, he will see the following screen:
By tapping “Update payment info” he will be redirected to App Store payment information screen.
To enable rules you must:
- Paste Subscription Status URL into your app’s App Store Connect page. See our documentation for details.
- Set up Push notifications and send Push tokens to Apphud. More details are here.
- Upload Signature for subscription offers to Apphud. View more info.