Integrate, analyze and improve subscriptions in your iOS app

Update

New update: win back lapsed subscribers of your iOS app

This time we added a feature that will help you to reduce churn rate and win back lapsed customers. We’ve made Rules. When necessary Apphud sends Push notification to user to maximize app revenue and help you to gain insights.

There are two cases when Apphud helps to win back lapsed customer.

A user canceled trial or a subscription

If a customer cancels subscription or trial renewal, Apphud will instantly send him a Push notification. You can put any text there, for example, something like this: “Hey, why did you cancel a subscription? Could you answer a question please?”. Our goal is to understand why the user canceled a subscription. This will help you to make a right decision regarding your app.

When a lapsed customer opens the app, he will see a survey with several options. You set these options up by yourself: “The subscription is too expensive”, “Free plan is enough for me”, “I found a better alternative to your app”.

If a user cancel trial or a subscription he will see a survey

Depending on an answer, Apphud will ask a user to specify his choice by providing a feedback. For example, you may ask him what alternative did he find or how can you improve the app:

Feedback screen

If a user chooses “The subscription is too expensive” option, Apphud will show a screen where he could purchase promotional offer with a discount or additional trial. No additional coding or sending to Apple review required. Choose any screen from our gallery and set them up in 5 minutes.

iOS purchase screen example

You may view feedback and purchase screens efficiency later at the rule’s “Analyze” tab.

Subscription can’t be renewed due to billing issue

If Apple is unable to renew a user’s subscription, Apphud will instantly send him a Push notification asking to update payment details. You can specify exact Push notification text. Once he opens the app, he will see the following screen:

Update payment info screen

By tapping “Update payment info” he will be redirected to App Store payment information screen.


To enable rules you must:


Thank you for using Apphud. If you haven’t tried Apphud yes – try for free.

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