What’s new: Facebook Integration now supports Aggregated Event Measurement

This enhanced version of Facebook Ads integration now supports App Events along with Web Events (Web-to-App flow) and may be used in measurement, reporting, or optimization in a similar way as previous Facebook Ads integration and works both on iOS and Android devices.

Apphud Events sent to Facebook using Conversions API now support Aggregated Event Measurement.

Facebook's Aggregated Event Measurement protocol allows you to measure web and app events from iOS 14 and later devices, even from users who have opted out of tracking in Facebook or Instagram apps, while still respecting their privacy choices.

That means you can send all Apphud events to Facebook regardless of ATT consent and optimize your campaigns on them with nearly real-time reporting. Just like before.

To get started with the integration, you will need:

• Create a Dataset ID
• Link the Dataset ID to your Facebook App ID
• Verify application eligibility for Aggregated Event Measurement
• Recommended*: Pass Device Attribution Data to Apphud using the latest SDKs: (Android v2.4.0, iOS v3.2.8, Flutter v2.4.3)
• Generate Access Token
• Set up the integration in Apphud

*Although passing attribution data is not required, it may improve event measurement quality.

About Web-to-App use cases you can read in our blog post.

Stay tuned for more updates and enhancements from Apphud!

Ren

Co-founder at Apphud

Ex iOS app and game developer. 11 years in the industry since iOS 3. More than 50 apps are in the background with 4 exits. Entrepreneur and traveler.