Everything you need to know about App Revenue Growth
Marketing & Product14 min read
You pay an MMP to learn your ROAS. Apphud Deeplinks cuts that bill.
One link per campaign — purchases go back to Meta, TikTok and Google, and revenue by ad shows up in the reports you already use.
Marketing & Product22 min read
Google Play Chargeback Defense: How the New Review Process Works
Google Play now gives you just 24 hours to respond to eligible chargebacks. See how the new process works — and how Apphud can fight them automatically before revenue is lost.
Updates9 min read
See the trend across all your apps — and put your money where it grows
A batch of new things this month: Business Overview has charts. Win Back Refunds comes to Google Play, A/B tests without Placements, smarter roll-outs, and a trial canceled metric, the one you've been asking for.
Let's stay in touch!
Get the latest updates and insights from Apphud.
Marketing & Product8 min read
6 moments your app loses money — and the Rule that catches each one
Most paywalls show up cold. A Rule screen shows up at a moment that already means something — a failed payment, a cancellation, a date you picked. That timing is the whole point, and why Rules convert the way they do.
Updates7 min read
Say the Word, Apphud now Does It: AI That Acts, Permissions That Fit, Rules on Every Platform
Here's what's new in Apphud — an AI assistant that finally acts, not just answers; permissions precise enough to trust with an agency; and Rules and Deeplinks landing on Android and Flutter.
Want to contribute?
If you would like to share your expertise on a mobile marketing or subscription app development topic, please get in touch with us. We'd love to hear from you!
Updates9 min read
Apphud 2.0 Is Here: Business Overview and Enhanced Analytics, Smarter A/B Tests, Granular Permissions & more
Apphud 2.0 helps you see any audience's full monetization setup at a glance, unify analytics across the whole organization and platforms, run placement-wide A/B tests, and manage more of Apphud yourself.
Updates3 min read
What's new: New Billing Portal, Subscription Active Event, PostHog Integration, and more
These updates help you better understand subscriber activity, improve analytics workflows, and simplify billing management in Apphud.
Use Cases13 min read
Use Case: What Calendar Cohort Revenue Analysis Reveals (That Retention Alone Never Could)
Of all the users who subscribed last summer, how many are still your customers today? And how many of them will renew next month automatically? In this article ,we’ll tell you how to know this and what to do next.
4 min read
How a Mobile Startup Doubled LTV in 6 Months Using Apphud’s Advanced Analytics
This case study is a real-world example of how data-driven speed, powered by predicted LTV and NRR insights, can transform not just your experiments but your entire growth trajectory.
