Everything you need to know about App Revenue Growth

One link per campaign — purchases go back to Meta, TikTok and Google, and revenue by ad shows up in the reports you already use.

Google Play now gives you just 24 hours to respond to eligible chargebacks. See how the new process works — and how Apphud can fight them automatically before revenue is lost.

Most paywalls show up cold. A Rule screen shows up at a moment that already means something — a failed payment, a cancellation, a date you picked. That timing is the whole point, and why Rules convert the way they do.

This guide, written jointly by Apphud and Paddle, offers a practical, implementation-focused framework for building unified subscription systems across web and mobile.

In this article, we’ll explore effective testing strategies tailored specifically for low-traffic apps, helping you stay ahead of issues and deliver consistently high-quality experiences, even with limited user feedback.

In this guide, we’ll break down the essential ingredients of a high-converting app paywall - from how to communicate value to creating irresistible CTAs - all backed by real-world examples and actionable tips.

Let’s dig into how behavioral science meets monetization strategy - and how you can put it to work in your app.

Proving and improving marketing ROI is central to any successful subscription app, and that hinges on one critical metric: Customer Lifetime Value (LTV).

Understanding user behavior over time is critical for the long-term success of subscription apps. Learn how subscription tracking and affiliate marketing tools can work together to provide deeper insights.