What's new: Integrations Update, Connection Builder, Custom Parameters in Rule’s Push Payloads, and more.

We’ve redesigned how integrations work in Apphud. With the introduction of Flows, we’ve refactored the entire integration system.

• All your existing integrations are now visible in the new Connections section.
• You can create multiple instances of the same integration, allowing you to connect to a third-party service more than once using different credentials.
• This gives you more control over how and where your events are forwarded.

Access to premium features - including integrations - has been aligned with active subscription levels as stated in our pricing policy.

Connections, Apphud

We also split integrations for Facebook Conversions API, Google Ads, and TikTok between native (iOS/Android) and Web-to-App sources. This means you can now configure both a standard iOS integration and an iOS (Web-to-App) integration with separate credentials and logic.

Introducing Connection Builder — a powerful new tool that lets you send subscription events to any third-party service, even if it’s not among our built-in integrations (like AppsFlyer, Meta Conversions API, or Amplitude). Connection Builder is available on Expert and Enterprise plans.

Connection Builder, Apphud

With just a few steps, you can create a custom integration:

• Create a new connection
• Enter the endpoint URL
• Add optional headers
• Define the POST body using Liquid macros
• Apply optional event filters

Expert Features:

1. Conditional Logic in JSON

Use if/else statements in Liquid syntax to dynamically set values.

Example:

"has_idfa": {% if user.idfa %} 1 {% else %} 0 {% endif %}

2. Advanced Macro Support

Pull in dynamic data using powerful macros:

• {{ user.attribution.fbc }} – Facebook Click ID
• {{ user.user_properties.custom_value }} – Custom user property

3. Value Modifiers

Modify values on the fly — perform calculations, format strings, or convert dates.

Example:

"revenue_x2": {{ event.receipt.price | times: 2.5 }}

4. Event Filters

Send only the data that matters. Set filters such as:

• Revenue > $29
• Product = Weekly
• Trial = Started

These filters can be applied per connection for fine-tuned control.

Event filters of Connection Builder, Apphud

You can now add custom key-value pairs when setting up push notifications in Rules. This gives you greater flexibility to control how notifications behave on iOS devices.

Custom Parameters in Rule's Push Payloads, Apphud

You can now view metrics for the current and previous Apple fiscal months directly in the dashboard. Simply open the date picker and select the desired option.

The "Next Payout Date" will display the estimated payout date for the selected fiscal month.

Apple Fiscal Month Date Selector, Apphud

• AppMetrica Revenue Integration

You can now send revenue events to AppMetrica, enabling ARPU and revenue tracking in your AppMetrica dashboard. Just enable “Send Revenue Properties” in the connection settings.

• React Native SDK v3.0.0

Our latest React Native SDK now supports placements and all new models.

Native dependencies:

• iOS: v3.6.2
• Android: v2.9.1

• TikTok Flows Integration

You can now create a TikTok connection within Flows. Just make sure the TikTok Pixel is correctly integrated into your website header.

More updates are coming, stay tuned!

Denis

CEO & Co-founder at Apphud

Serial IT entrepreneur with expertise in mobile app monetization. Former iOS developer and UI/UX designer with 12-year background in the mobile industry, fueled by a passion for innovation.