What's new: Connection Filters, Attribution Filters in Users Tab, Stripe Sandbox Mode, and more.

Let’s take a closer look at what’s been added.

You can now add filters to any integration connection to better tailor event delivery to your marketing needs.

Here are some available filters:

• App version
• Product duration
• Revenue
• Attribution data

Create multiple connections for the same service with different filters to support various marketing scenarios.

Connection Filters at Apphud

A quick reminder: we recently launched Connection Builder — a tool that lets you create custom connections with full flexibility.

The Users tab now supports advanced filtering based on Apphud and Partner attributions.

Here are some filters:

• Attribution status
• Provider
• Ad network
• Campaign

Attribution Filters at Apphud

This makes it easier to segment and analyze users by source.

Note: Partner attribution data requires SDK setup and only appears if passed via SDK.

We’ve added support for Stripe Sandbox Mode. When adding a Stripe connection, you’ll now choose between Live or Sandbox environments.

Stripe Sandbox Mode at Apphud

A sandbox is an isolated test environment that lets you experiment safely.

As of May 5, 2025, this is the default test method for new Stripe accounts.

Apple Search Ads Claim Type

We support Apple’s new Claim Type field, mapped into Apphud Attribution’s “Custom 1”:

• Click – Tap-through (30-day window)
• Impression – View-through (24-hour window)

Flows Conversion Chart

Introducing a new funnel chart to visualize conversion steps in Flows:

• Flow Started → Paywall Shown → Subscribe

Please let us know what you think and if you have any feedback. More updates are coming soon!

Denis

CEO & Co-founder at Apphud

Serial IT entrepreneur with expertise in mobile app monetization. Former iOS developer and UI/UX designer with 12-year background in the mobile industry, fueled by a passion for innovation.