What's new: New metrics in Cohort Analysis, New Screen Type, Growth Phestival 2025

We’ve been busy building new tools to make subscription growth even easier. This month, Apphud introduces new retention metrics in Cohort Analysis, giving you sharper insight into active and auto-renewing subscribers. We’ve also launched a new Custom Link screen type to streamline user journeys and cross-promote your apps.

Plus, we’re heading to Growth Phestival 2025 in Berlin - come say hi and discover how Apphud can help you unlock new revenue opportunities.

We’ve added 2 analytics criteria to the Subscribers Retention Chart:

• Active Subscribers – the number of users with a currently active (non-expired) subscription.
• Auto-Renew Enabled Users – the number of users with an active subscription who currently have auto-renewal enabled.

Cohorts at Apphud

With these additions, you can now:

• See how many active subscriptions have auto-renew enabled across different segments (Country, Media Source, Campaign, Product, etc.).
• Better forecast revenue potential from specific cohorts.

We’ve introduced a new screen type: Custom Link.

This allows you to create rules that redirect users to a custom URL or directly to an App Store page.

The Custom Link screen comes with two templates:

• Button redirect
• Automatic redirect (blank screen)

Screens at Apphud

If you link to another App Store app, users will be taken directly to that app’s page - perfect for cross-app campaigns.

Apphud will be at Growth Phestival 2025 on September 9, and we’d love to meet you there!

📍 When: September 9, 2025

📍 Where: Berlin, Germany

Come visit our exhibition space to:

• Discover how Apphud helps subscription apps grow revenue faster
• Get tailored insights for your app monetization strategy
• Grab some surprises

If you’re attending, contact us to book a chat at our booth.

More updates are coming!

Denis

CEO & Co-founder at Apphud

Serial IT entrepreneur with expertise in mobile app monetization. Former iOS developer and UI/UX designer with 12-year background in the mobile industry, fueled by a passion for innovation.