Everything you need to know about App Revenue Growth
Marketing & Product22 min read
Google Play Chargeback Defense: How the New Review Process Works
Google Play now gives you just 24 hours to respond to eligible chargebacks. See how the new process works — and how Apphud can fight them automatically before revenue is lost.
Marketing & Product8 min read
6 moments your app loses money — and the Rule that catches each one
Most paywalls show up cold. A Rule screen shows up at a moment that already means something — a failed payment, a cancellation, a date you picked. That timing is the whole point, and why Rules convert the way they do.
Updates9 min read
Apphud 2.0 Is Here: Business Overview and Enhanced Analytics, Smarter A/B Tests, Granular Permissions & more
Apphud 2.0 helps you see any audience's full monetization setup at a glance, unify analytics across the whole organization and platforms, run placement-wide A/B tests, and manage more of Apphud yourself.
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Updates3 min read
What's new: New Billing Portal, Subscription Active Event, PostHog Integration, and more
These updates help you better understand subscriber activity, improve analytics workflows, and simplify billing management in Apphud.
Use Cases13 min read
Use Case: What Calendar Cohort Revenue Analysis Reveals (That Retention Alone Never Could)
Of all the users who subscribed last summer, how many are still your customers today? And how many of them will renew next month automatically? In this article ,we’ll tell you how to know this and what to do next.
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If you would like to share your expertise on a mobile marketing or subscription app development topic, please get in touch with us. We'd love to hear from you!
4 min read
How a Mobile Startup Doubled LTV in 6 Months Using Apphud’s Advanced Analytics
This case study is a real-world example of how data-driven speed, powered by predicted LTV and NRR insights, can transform not just your experiments but your entire growth trajectory.
Marketing & Product25 min read
Unified Web + In‑App Subscriptions: Seamless User Journeys - Apphud + Paddle
This guide, written jointly by Apphud and Paddle, offers a practical, implementation-focused framework for building unified subscription systems across web and mobile.
Updates2 min read
What's new: New metrics in Cohort Analysis, New Screen Type, Growth Phestival 2025
From new cohort analysis metrics to flexible screen types, these updates give you deeper insights and more ways to engage your subscribers.
Marketing & Product19 min read
Proven Testing Techniques for Apps with Low User Traffic
In this article, we’ll explore effective testing strategies tailored specifically for low-traffic apps, helping you stay ahead of issues and deliver consistently high-quality experiences, even with limited user feedback.
