Everything you need to know about App Revenue Growth

Google Play Chargeback Defense: How the New Review Process Works

Google Play Chargeback Defense: How the New Review Process Works

Google Play now gives you just 24 hours to respond to eligible chargebacks. See how the new process works — and how Apphud can fight them automatically before revenue is lost.
Ren
Ren
October 07, 2026
6 moments your app loses money — and the Rule that catches each one

6 moments your app loses money — and the Rule that catches each one

Most paywalls show up cold. A Rule screen shows up at a moment that already means something — a failed payment, a cancellation, a date you picked. That timing is the whole point, and why Rules convert the way they do.
Ren
Ren
September 14, 2026
Apphud 2.0 Is Here: Business Overview and Enhanced Analytics, Smarter A/B Tests, Granular Permissions & more

Apphud 2.0 Is Here: Business Overview and Enhanced Analytics, Smarter A/B Tests, Granular Permissions & more

Apphud 2.0 helps you see any audience's full monetization setup at a glance, unify analytics across the whole organization and platforms, run placement-wide A/B tests, and manage more of Apphud yourself.
Ren
Ren
July 09, 2026

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What's new: New Billing Portal, Subscription Active Event, PostHog Integration, and more

What's new: New Billing Portal, Subscription Active Event, PostHog Integration, and more

These updates help you better understand subscriber activity, improve analytics workflows, and simplify billing management in Apphud.
Denis
Denis
March 12, 2026
Use Case: What Calendar Cohort Revenue Analysis Reveals (That Retention Alone Never Could)

Use Case: What Calendar Cohort Revenue Analysis Reveals (That Retention Alone Never Could)

Of all the users who subscribed last summer, how many are still your customers today? And how many of them will renew next month automatically? In this article ,we’ll tell you how to know this and what to do next.
Nataly
Nataly
October 08, 2025

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If you would like to share your expertise on a mobile marketing or subscription app development topic, please get in touch with us. We'd love to hear from you!

How a Mobile Startup Doubled LTV in 6 Months Using Apphud’s Advanced Analytics

How a Mobile Startup Doubled LTV in 6 Months Using Apphud’s Advanced Analytics

This case study is a real-world example of how data-driven speed, powered by predicted LTV and NRR insights, can transform not just your experiments but your entire growth trajectory.
Jane
Jane
October 02, 2025
Unified Web + In‑App Subscriptions: Seamless User Journeys - Apphud + Paddle

Unified Web + In‑App Subscriptions: Seamless User Journeys - Apphud + Paddle

This guide, written jointly by Apphud and Paddle, offers a practical, implementation-focused framework for building unified subscription systems across web and mobile.
Nataly
Nataly
September 01, 2025
What's new: New metrics in Cohort Analysis, New Screen Type, Growth Phestival 2025

What's new: New metrics in Cohort Analysis, New Screen Type, Growth Phestival 2025

From new cohort analysis metrics to flexible screen types, these updates give you deeper insights and more ways to engage your subscribers.
Denis
Denis
August 26, 2025
Proven Testing Techniques for Apps with Low User Traffic

Proven Testing Techniques for Apps with Low User Traffic

In this article, we’ll explore effective testing strategies tailored specifically for low-traffic apps, helping you stay ahead of issues and deliver consistently high-quality experiences, even with limited user feedback.
Nataly
Nataly
August 25, 2025

Start growing your revenue today

In-app infrastructure
Paywalls from Figma
Revenue analytics
Web-to-web funnels